Profiling yourself as an expert through social media often means that you are invited as a speaker for conferences, networking drinks, and other events. See, among other things: Work on the shop for the marketing consultant. James Scholes online marketer offers the best solutions now for you.
It simplifies building a network
By making yourself accessible for your customers and target group, and by sharing information, you will strengthen your network. You will find new connections, and you will also connect your connections with each other. This ensures better and deeper discussions due to the increasing number of participants in your network.
Faster for questions
If someone comes to your site through one of your social media channels and has a question about a product or service from your company, the customer can ask this question directly to you or an employee of your company via that social media channel. The time and threshold to start a conversation are less than that the customer should email or call.
Extra attention for your product or service
Social media is ideal for stimulating discussions about your product or service. You can have informal discussions with your target group and customers about your product or service without coming across as a seller. So ask questions and take care of discussion instead of just promotional tweets.
Find new prospects and customers
If people follow you through social media and appreciate that, you will get a part of these people as a new customer. Make your brand a part of the discussion, and the overall story and people will notice you sooner or later!
Through social media, you can get in direct contact with people all over the world at any time of the day. You don’t have to leave the house; it’s free and direct. Saves a lot of time and provides you with valuable contacts and possibly business relationships that you would never have gained otherwise!
Get answers to questions faster
Don’t you know anything? Ask your question via social media to the people who follow you, and there are always people who are knowledgeable in that field and who want to help you. You often get an immediate answer, and this saves you a lot of time because you don’t have to figure it out yourself.
Finding better staff, freelancers or other entrepreneurs
Do you have work that you need or want to outsource? With the use of social media, you can find the right people for the right job. Look at ‘recommendations’ from other entrepreneurs, and ask your colleagues via social media if they still know someone who is suitable for the job.
Links to and from other websites is a way to improve customer traffic and position on the net. The first of course works best if there is actual cross-pollination between websites. The second, the improvement of the ranking, has become less effective.
Don’t challenge the search engines!
The cleverness of hiding keywords and links on the website by using the same color text as the background color and thereby improving the ranking, no longer works. On the contrary, the search engines even attach a negative rating to the website.
Promote the website on the internet
Attract customers to your website (inbound marketing) by means of advertisements on websites with many visitors, blogging, use of social media, Publication of videos on YouTube, distribution of case studies, organized and optimized press releases, publishing newsletters, etc. See also Incoming versus outgoing marketing.